Red Dog Linings

One of our biggest projects to date was the complete rebrand of an international engineering firm Red Dog Linings, who provide abrasion resistant solutions, industrial refurbishment and roll reclamation.  

On separating from the American side of their business, they wanted a total rebrand, covering everything from logo, stationery and internal documentation, display material, building signage, vehicle livery, workwear, promotional items for their distributors and brand stencils for marking their products, along with a totally new website.  I created a bespoke logo, using the silhouette of my daughter's dog Baxter as inspiration!  This logo (in a variety of colour ways) and its accompanying styling was then rolled out across their brand, and I created a range of display and printed material for them.  

Jackie also worked with them providing marketing support, e-shot campaigns, PR and social media management.  I also worked with the great guys at Spotlight Studios who created their new website using my designs and styling.  We successfully completed the total rebrand in just 2 months, and you can see some of the fruits of our labours here!

www.rdlinings.com